Business Marketing Ideas

In preparation for the upcoming Aztec Sparkles Christmas Festival, the Aztec Chamber of Commerce would like to share what we think are some of the best Holiday Marketing tips and ideas. Because Aztec Chamber Members are a diverse group, all of the ideas may not apply to your business specifically. Peruse the tips listed and pick the ones that fit your business situation and implement those ideas for the upcoming Shopping Season.

Don't forget to check out the links to more ideas below "OUR" list!

 

How to Participate!

1. Enter the Business Lighting Contest hosted by the City of Aztec. Applications can be downloaded from the City of Aztec’s website: www.aztecnm.gov or picked up and returned at the Utilities Office.

2. Plan to be open later hours to capture potential customers who are out looking at lights.

3. Build a dazzling float for the Aztec Sparkles light parade. Pick up parade forms at the Aztec Visitor Center or call 334-9551.

4. Participate in the Santa's Gift Bag Drawing. Contact TALON for details, 334-1039. Drawing will be Dec 19.

5. Host an activity or demonstration at your business and list it in the schedule of events. Email your info to Sally at This email address is being protected from spambots. You need JavaScript enabled to view it. to include in schedule.

7. Offer a special sale of existing items or offer a special item just for the event. Email your info to Sally at This email address is being protected from spambots. You need JavaScript enabled to view it. to include in schedule.

8. Offer cross-promotions with fellow businesses—buy something here get a discount or free item there, or vice versa.

9. Offer Gift Certificate purchases with specific expiration dates.

10. Use Aztec Sparkles branded flyer to promote your special as a printed poster and/or electronically online or via social media. Flyer template is available at www.aztecchamber.com/chamber-events/aztec-sparkles.

11. Purchase an ad in TALON to promote your special. Contact 258-1161 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

12. If space allows, offer to host a craft vendor in your Business. Contact Sally about this.

13. If space allows, host Santa during Aztec Sparkles.

14. Offer refreshments for Caroling groups during Aztec Sparkles.

15. Don’t have a Main Ave., or retail business? Offer a sale anyway! or Sponsor Aztec Sparkles so we can grow the Festival (sponsorships begin at $350!)—Promote this as a Christmas present from your business to the Aztec Community in your other Holiday promotions!

16. Use taglines for Aztec Sparkles & Santa’s Gift Bag in your other Holiday promotional efforts. (example—”Proud Supporter of Aztec Sparkles”, “Shopping at **** store could help you win Santa’s Gift Bag!”

17. Coordinate your activities with the Chamber so specials & activities may be included in the Schedule!

18. Check out other FREE or low-cost marketing ideas in the links below this list.

19. Chair one of the sub-committees for Aztec Sparkles and take a hand in making this magical event happen!

20. Dress up your windows and outdoor storefront for the occasion!

21. Tell EVERYONE you are participating in Aztec Sparkles!

The ways to participate are limited only by creativity and imagination—no matter what you do, take advantage of this opportunity to promote your business during the Holiday Season.

It may just make an impression that lasts all year!

For items without specific contact info, call or email Sally at 947-4143 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

 

MORE IDEAS AND TIPS!

5 Holiday Retail Tips

12 Low Cost Marketing Ideas for the HO-HO-Holidays!

33 Creative Ideas for Small Business Holiday Marketing

10 Ways to Market Your Small Business on a Shoe String Budget

Your Holiday Marketing Checklist

 

 
 
 
 
 
 
Inside The Aztec HUB
119 S. Church Ave.
Aztec, NM 87410
(505) 334-7646
(505) 334-7648 (fax)
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